Rolls-Royce’s Vision Next 100 concept is a stately coupe that blends old with the—very—new. The vehicle is unlike any Rolls-Royce ever conceived yet instantly recognizable as one of the automaker’s creations.
It was designed under four main tenets Rolls-Royce sees as being inextricably linked with automotive luxury, tenets that are true now and will be so well into the future, according to the automaker. They are a personal experience, effortless travel, a relaxing sanctuary and a grand arrival.
This is all encompassed in the design which consists of a lightweight composite structure powered by an electric drivetrain and controlled with autonomous technology. There’s no steering wheel here, just a large screen to entertain occupants on their journey.
The structure is also highly flexible so that customers will be able to choose the design of their cars, just like the coachbuilding tradition that Rolls-Royce embodied in its early years. Other technologies include a virtual personal assistant that gets to know the vehicle owner so that it can make hotel or restaurant suggestions as well as organize a trip or schedule.