There was a lot of hype surrounding the Borgward Isabella Concept ahead of the 2017 Frankfurt Motor Show. I even got a little caught up in the buzz. It’s a good thing, then, that Borgward delivered in spades on its promise to shake up Frankfurt with the Isabella Concept because the car is absolutely stunning – never mind that Borgward didn’t bring any information on the car’s powertrain behind the hints of it going electric in the event it hits production. I was prepared for that because the company made it clear that the Isabella Concept would be a design exercise more than anything else. And as far as that was concerned, the company passed its Frankfurt test with a firework of exploding colors.
As far as concepts go, this is the kind that you wish had a production future with no changes made to it. I know that’s asking a little too much given how concepts go in the first place, but it’s a credit to Borgward’s design team that it could create a concept study like the Isabella and have people clamoring for it to come to life. At the very least, the Isabella marks a triumphant return to the Western auto scene for Borgward. It’s been gone for over 50 years and while it has returned by way of the arrivals of the BX5 crossover and the BX7 SUV in the Chinese market, the Isabella Concept is the first real indication that Borgward is making some noise once again. I don’t mind it one bit. I may not have been alive when the old Borgward went under, but I sure am looking forward to seeing what the new Borgward is capable of moving forward.
Also published on Medium.